lowcost air line in the country route
In the beginning of their projet at 2005, the market share was only 0.1%. But they do aggressive marketing to the customer who is sensitive to the price. So now they occupy almost 45% in the country route.
4. Introduction of JIN-AIR
company overview
Route
-Company name: JIN AIR. CO. LTD
-Headquarters : in Korea
-Capital fund: 27 million
-His
-successful at a moderate control situation
LPC (Least preferred co-worker)
A leader scores the person who is least preferred co-worker again.
High LPC leaders
personal relations, more sensitive to the feelings of others
better off at heading off conflict.
Low LPC leaders
the task, and less dependent on group support.
tend to be eager and impatient to get on with the work.
first catalog was published and the first store opened in Sweden in 1951 and 1958. Exploration of flat packaging begins when one of the first IKEA co-workers removes the legs of the LÖVET table so that it will fit into a car and avoid damage during transit. After this discovery flat packs and self assembly become part of the concept.
In 1963, the first IKEA store outside Sweden opened in
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Ⅰ. 서론
리더십은 오늘날 가장 많이 인구에 회자되는 용어의 하나가 되었다. 리더십에 대한 높은 관심은 사회 여러 분야에서 리더십의 필요성이 그만큼 절실해진 때문이라고 볼 수 있을 것이다. 이에 따라 리더십은 국가 최고 지도자, 고위 공직자, 정치가, 경영자, 교장, 교사에 이르기까지 그 관
Low Self-Esteem)
#4. 방어기제의 부적절한 사용, 타인에 대한 집착과 회피의 반복 및 공허감과 관련된 사회적 상호작용장애 (Impaired social interaction)
2. 각 간호진단을 내린 이유(간호진단에 대한 근거)를 설명하시오.
#1. 충족되지 않은 욕구 및 자기파괴적 행동에 대한 충동성과 관련된 자살위험성 (Risk for
Ⅰ. Introduction
According to Perry there is a particular predisposition in public sector called PSM Acronym of Public Service Motivation
.(Perry, 1990) PSM is an altruistic motivation to serve for the people and nation. It is a essence of intrinsic motivation what public officials must have and try to have. However recent event Gwanpia Gwanpia, A.K.A 관피아 is combination of words Gwan,
Nudie’s Internationalization
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Tra
2. 해외 사례
아일랜드 베이스의 LCC
1995년 창립
라이언에어와 함께 LCC의 모델 제시
슬로건; ‘Come on, Let’s Fly!
“easy Jet은 버스회사이다. 우리는 고객A에서 B로 운송한다.”
-Stelios, 설립자-
EasyJet의 3V전략
마케팅의 전통적인 차별화 기법인 4P(Product, Price, Place and Promotion)만으로는 극도로 세